
About Me
I’m a designer and creator helping bring brands, products, and experiences to life.
Over the last 13 years, across brands and industries, and across the Asia-Pacific region, I’ve learned a lot about how to communicate ideas.
A seasoned creative professional with 13 years of experience and global outlook, I’ve collaborated with clients and colleagues across continents, I excel at interpreting their briefs into compelling visual and multi-sensory narratives. My international expertise encompasses:
• Global Client Collaboration: Partnering with multinational clients from diverse markets, I’ve developed a keen understanding of varying cultural nuances and preferences.
• Visual Interpretation: My strength lies in transforming client visions into impactful visual content, ensuring alignment with both local and global brand identities.
• Multi-sensory Approach: Leveraging a unique blend of visual, olfactive, and auditory elements, I craft experiences that resonate universally, transcending borders.
• Innovative Asset Creation: From conducting photoshoots to employing cutting-edge AI, my creations reflect my global influences.
• Empowerment & Training: As a trusted voice within my creative niche, I’ve facilitated training sessions and led discussions spanning multiple countries, fostering cross-cultural understanding and collaboration, ensuring colleagues can create content that speaks to diverse audiences.
Rooted in B2B2C marketing, visual literacy, and project management, my passion lies in bridging cultural divides and crafting narratives that resonate well with intended audiences globally. Let’s connect and explore the canvas of creativity together.
Business to
Business Marketing
Business to Consumer Collaterals
Corporate
Communications
Account &
Project Management
What I’ve done over the last 13 years:
- Fragrance marketing via multisensory experiences and emotive copywriting
- Product concepts and packaging
- Analysing and interpreting brand cues to apply them to different materials and create line extensions
- Advertising, social media, digital marketing
- Training, workshops, newsletters, corporate video

Work Experience
Graphic Design,
B2B2C Marketing,
Project Management,
Account Management,
Advertising,
Corporate Communications




