This is one of the projects I am most proud of as I was able to use my love for pyrography and literally making, building things into a toolbox that presented the concept well, and helped the organization to land a place in the client’s core list, winning one of two spots. I hand-burned and assembled each Rubicon Palette (5 kits in total) for this pitch.
It was developed to demonstrate a new business model to the client. With the new model, the client would be able to create a world of flavour permutations by just mixing our ingredients in the appropriate dosages. Essentially, all they would need is this palette of primary ‘colours’ to paint all the pictures they wanted to.
This submission was accompanied by an introductory video that showcased Firmenich’s unique capabilities to deliver vs competition, and a booklet that contained all the information on Firmenich’s ingredients in the toolbox.
